Glenmorangie forges
a global conservation partnership to help save the giraffe
--- Whisky
recognises the serious threat its symbol faces in the wild ---
Glenmorangie has
long celebrated the giraffe as a symbol of its distillery. With its
extraordinary height, the animal perfectly illustrates the stature of the
single malt whisky’s towering stills. Today, the Highland Distillery
demonstrates its commitment to this endangered animal by forging a global
conservation partnership to help safeguard its future.
Glenmorangie’s
affinity with the giraffe begins with its towering copper stills in which it
creates its lighter spirit, with more space for taste and aroma. The tallest in
Scotland, these stills have necks the same height as an adult male giraffe. But
although the giraffe’s silhouette is known and loved at Glenmorangie, as it is
across the world, few are aware of the threat it faces in the wild. Numbers
have fallen by 30% in 30 years, with some types of giraffe now critically
endangered. With the giraffe’s decline going largely unnoticed, a BBC/PBS
documentary on the work of the Giraffe Conservation Foundation (GCF) and its
partners, narrated by Sir David Attenborough has warned of a “silent
extinction”.
In a concerted
effort to aid the giraffe, Glenmorangie is pioneering a three-year partnership
with the Giraffe Conservation Foundation (GCF) and the Royal Zoological Society
of Scotland (RZSS). This two-pronged approach will support efforts to protect
giraffes in the wild in Africa and provide a habitat for the animal at
Edinburgh Zoo, which will play a vital role in their conservation.
Under the
partnership Glenmorangie will:
Enable GCF’s work in
Africa, with a focus on Uganda. GCF is the world’s only organisation
concentrating solely on the conservation and management of giraffes in the wild
throughout Africa. They are committed to securing a future for all giraffe
populations in the wild.
Support RZSS in
creating a giraffe habitat at Edinburgh Zoo. Opening in the summer of 2020,
this specially-designed habitat will help aid conservation in the wild through
genetic research to support GCF’s translocation efforts, and raise visitors’
awareness of the threats facing the species.
Thomas Moradpour,
President and Chief Executive of The Glenmorangie Company, said: “For 175 years
we have created whisky, in stills as high as an adult giraffe, the tallest in
Scotland. Over time, this majestic animal has become a beloved symbol our brand.
It seems only right that we should channel our passion for this animal into our
new global conservation partnership with GCF and RZSS. Together, we will work
to protect giraffes in the wild and shine a light on their predicament before
it’s too late.”
|
No comments:
Post a Comment