Identifying and understanding your visitors (Important for all zoos)

Audience segmentation:
Identifying and understanding your visitors

Visitor Studies Group one day conference and AGM

Sackler Centre, Victoria and Albert Museum, London
29th January 2010
10am-4.30pm

Visitors come along with a variety of backgrounds, motivations, goals and needs. It’s not practical to develop a unique offer for every individual, so how can we best categorise our visitors and meet their needs? And what about those who don’t visit?

There are many different ways to segment audiences and no one-size-fits-all solution. Come and hear examples from a variety of institutions across the spectrum. John Falk will be providing his perspective, some of which is captured in his recent book, Identity and the Museum Visitor Experience.

Speakers include:
• Dr John Falk, Sea Grant Professor of Free Choice Learning, Oregon State University
• Xerxes Mazda, British Museum
• Jo Proctor, British Marketing Research Board
• Sophie Duncan, BBC

Book now: price held from 2009!
Members £70
Non-members £90
Students/concessions members £40
Students/concessions non members £50

Registration fee includes lunch/tea&coffee

For more information contact Georgina Bishop 020 7942 6028 or g.bishop@nhm.ac.uk